Asignificant part of every countries economy, rely on the close relationship and growing inter-reliance of two sectors: digital technology and creative content. On the one hand, digital technology and the internet are rapidly changing the way in which creative content is produced, marketed, and distributed.
On the other hand, access to content in new and innovative ways has been a key driver to the development of the digital technology. Creative Industries include a large variety of different sectors whose ability to adapt and use new tools and technology varies significantly. Some of them
will not be able to take advantage of new models, channels and instruments to build and find their market. In all creative sectors, many groups will be disadvantaged, particularly the ones working far
from large urban areas.
The interplay between digital innovation and creativity is not organic neither pacific. In fact, in recent years, few sectors have experienced more disruptive change than the creative industries. In particular, music, advertising, publishing, television, film making, animation and video games “whose basic technologies and methods of creating and distributing their products and services and monetizing their earnings and investments have been disrupted by the revolution in digital technology and the rise of a savvy generation of consumers who demand more choice, more access
and a lower price than any previous generation”.
Encouraging content creators to embrace technology to produce and find markets, has been a typical policy recommendation. However, the gap in capacity development is much wider. Content creators are exposed to disruptive changes that are not predictable from past historical experience. These changes are reshaping the boundaries and challenging conventional business models and practices in the creative economy. Thus content creators need to engage in “strategic behavior and organizational practices that represent a departure from past successful and familiar strategies and
practices.” The development of the Digital Creative Economy need strong support and to be facilitated so that content creators have access to opportunities to develop the capacities to understand and take advantage of the opportunities as well as mitigate the treats in the new
Programme and Funds Management
UN Office for South-South Cooperation (UNOSSC).